Tuesday, November 3, 2009

picture perfect: ABC Art for Kids

Some people count sheep when they can't sleep. Annette Back comes up with innovative new business ideas.

"One night when we were staying with friends at the Jersey Shore, I couldn't sleep," she says. "I had a son Aaron--he was two at the time. And I just saw it in my head: Some sort of artwork featuring Aaron's picture along with other objects that start with the same letter as his name (ie: apple, alligator, airplane). It would work for other names, letters and objects in the same manner. When we got home from the shore, I got to work. That's how ABC Art for Kids got started."

"Since I am a graphic designer, I knew where to look for the art. I found just the right illustration style, had the perfect photo and designed my first piece.
Finding the right output for this took a lot of research. I settled on producing the idea on canvas. When it arrived at my house, Aaron and I thought it was gorgeous! I created a few more as gifts for my friends' kids. Everyone loved it. I was encouraged to start selling so I went to work designing a website."

Annette's creations aren't gimmicky and don't try to hard to be classy. They're beautiful, fun and engaging--definitely a labor of love. I hope to get one for each of my kids soon. They will definitely be an improvement from all the homemade "art" on their walls!

"I started this business to get the art out. I did not like any personalized art out there (with a few exceptions) everything else was so cutesy and soft, monotone and predictable. I thought this was fun and alive."

Her kids Aaron (4.5 years) and twins Joshua and Sara (age 1.5) don't leave her much time to work on the business but they are a sure source of inspiration. Says Annette, "Their faces are so super yummy; as I imagine every parent feels that way about their kids."

Annette is currently working on a new concept for parents and grandparents that features headshots of their kids on a themed background (ie: "beach" for a summer house or "food" for the kitchen, etc.) as well as more sophisticated options for older kids. She also creates customized canvases to suit each individual's style and taste. Email her at abc@abcartforkids.com with your ideas or go to www.abcartforkids.com to start your personalized art collection now. Enter code "2010" and take advantage of a special holiday promotion.

1 comment:

  1. I feel like you could probably teach a class on how to make a great blog. This is fantastic! I have to say, what really got me was your design. You certainly know how to make your blog more than just a rant about an issue. Youve made it possible for people to connect. Good for you, because not that many people know what theyre doing.