Wednesday, May 11, 2011

melanoma awareness month: protect yourself with the new UV app!

It's that time of the year again...time to get outside, enjoy the warm weather, hit the beach and get a healthy dose of sunshine. After all, we could all use some extra vitamin D, right? But while you're basking in its glow, keep in mind that May is Melanoma awareness month and you need to do everything possible to protect yourself from those harmful UV rays and keep yourself from becoming another statistic.

As part of La Roche-Posay’s SOS — Save Our Skin campaign that encourages daily sun safety through education and awareness--the brand has launched a new iPhone application, “My UV Check,” that uses location-based services to assess the strength of sun rays. Studies show that regular use of sunscreen led to a 50% decrease in melanoma. With ‘My UV Check,’ choosing which SPF factor to bring to the beach has never been easier.

MY UV CHECK is the first application on the market that measures both the UVA and UVB index, provides individualized sun risk diagnosis, shows you how to check your own skin for suspicious lesions/moles, and explores the Anthelios range for individualized product recommendations and to find the closest store near you.

Find out more about the SOS — Save Our Skin campaign--at


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