melanoma awareness month: protect yourself with the new UV app!

It's that time of the year again...time to get outside, enjoy the warm weather, hit the beach and get a healthy dose of sunshine. After all, we could all use some extra vitamin D, right? But while you're basking in its glow, keep in mind that May is Melanoma awareness month and you need to do everything possible to protect yourself from those harmful UV rays and keep yourself from becoming another statistic.

As part of La Roche-Posay’s SOS — Save Our Skin campaign that encourages daily sun safety through education and awareness--the brand has launched a new iPhone application, “My UV Check,” that uses location-based services to assess the strength of sun rays. Studies show that regular use of sunscreen led to a 50% decrease in melanoma. With ‘My UV Check,’ choosing which SPF factor to bring to the beach has never been easier.

MY UV CHECK is the first application on the market that measures both the UVA and UVB index, provides individualized sun risk diagnosis, shows you how to check your own skin for suspicious lesions/moles, and explores the Anthelios range for individualized product recommendations and to find the closest store near you.

Find out more about the SOS — Save Our Skin campaign--at www.SOSSaveOurSkin.com orwww.facebook.com/LaRochePosayusa.

sunscreen: apply now

"Hold still!" "Turn around!" "Stop moving!" "Lift up your arm!" Just a few simple orders you may find yourself barking while enduring the stressful task of applying sunscreen on your child from head to toe. And, obviously, no sunscreen is going to get the job done if you can't get it on them! This summer, KINeSYS is determined to make life a bit easier. It's unique microSPRAY® mist ensures a silky, even coverage for users of all ages. This non-aerosol ultrafine mist dries quickly, and allows skin to breathe. Add to that the newly launched GIRL sunscreen spray and you've got a great sunscreen that not only protects but is easy to apply. How it works: KINeSYS products contain topical antioxidant Tocopheryl Acetate(Vitamin E) to scavenge free radicals, offer protection with photo-stable broad spectrum UVA/UVBParsol® 1789, are oil-, alcohol-, PABA and preservative-free, and are water- and sweat-resistant. Try the SPF 30 Girl Sunscreen Spray (1oz $6.99 / 4oz $18.99). Rich in Vitamin E for maximum complexion protection, it sprays on lightly and has an unbeatable vanilla and green tea scent. More sunscreen options for you and your family: FUNSCREEN Sunscreen Spray ($6.99), KIDS SPF 30 Sunscreen Spray (1 oz. $6.99 / 4 oz. $18.99), KINeSYS SPF 30 Sunscreen Spray (1oz $6.99 / 4oz $18.99 and comes in a light-mango scent or fragrance-free), Performance Moisturizer with SPF 15 (1 oz. $6.99 / 4oz $18.99), Sun Protection Stick ($12 for heavy duty protection in hard to reach areas), Footspray ($14 for soothing foot relief) and the Analgesic Sport Stick ($14 for penetrating warm/cool pain relief). For more info about these products, go to www.KINeSYS.com.