Sunday, May 22, 2011

shield your skin from the sun

Here in New York City, it feels as if the rain will never end. But sooner or later it will be sunny again and we'll need to protect ourselves from all that UV stuff. Up to 90% of the visible changes commonly attributed to aging are caused by the sun. But instead of walking around all lathered up with sunscreen, try Mott50 sun protective clothing.

Recommended by the Skin Cancer Foundation, Mott 50 is a new line of clothing that helps protect your skin from the harmful effects of the sun. Each easy-to-wear piece offers a UPF of 50 (while a regular shirt provides a UPF of 5) and blocks both UVA (aging) and UBV (burning rays). The co-founders are two young women who were keenly aware of the damaging affects of ultra violet radiation (one has a history of melanoma in her family) and wanted a stylish option that encouraged better sun protection.

While traditionally this would be considered “fashion,” the brand also represents a new option in “skincare” and offers a chic alternative for people concerned with sun damage (wrinkles, brown spots, etc.) and skin cancer. During the month of May, 10% of tunic sales will go to the Skin Cancer Foundation.

To choose your favorite Mott 50 pieces, go to

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